How to make killer creatives for your hypercasual game

What’s the most important rule to create great creatives? While there’s no single secret to success, a piece of general advice is to think of your creatives like a game – but instead of 1,000 seconds of playtime, it’s 30 seconds of a potential player's attention.

Users go through a similar funnel watching an ad as they do playing a game. Both creatives and games start with the visuals, which aim to engage players in seconds. Then there’s the gameplay, which shows people the mechanics and goal of your game. Lastly, there’s the emotional aspect, or the feelings players get when watching your ad or playing your game. You need to have it all – great visuals, clear gameplay, and tap into the right user emotions – to achieve a low CPI. Let’s talk about best practices at each stage of this funnel to make sure your creatives are hitting the mark.